GERMINAL came about in 1977 with the vocation of making beauty more vibrant and long-lasting using a revolutionary concept: quality Spanish cosmetics on sale at chemists’ and healthcare stores.

In 1980, we revolutionised cosmetics with an innovative product: the first Flash ampoules in Spain. Thanks to years of research, innovation and development by the Alter laboratories, we now have a portfolio of specific GERMINAL lines and products for all skin types and needs, turning our brand into an ally in which consumers entrust their skincare.

Alter’s experience and quality as a pioneering laboratory in Spain and its knowledge of the pharmaceutical channel have been key to continuing as the indisputable beauty reference today, passed down from generation to generation.